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Applying your Keywords to your pages

Most people try to make a page rank for far too many keywords. If you want a page to rank well then you should make sure that it is focused on a specific subject.

Google and the other major search engines are looking for quality sites with quality pages that are all about a particular topic. If you therefore publish your home page with information about your property letting business, your hat shop, fly fishing and amateur dramatics, Google will conclude that it is a general information page and rank it as such.

If however you have a page for each different topic, and let the home page focus on one of your sublects then Google et al will conclude that your pages are each worthy of inclusion high in the rankings as they are about one subject each fromn start to finish. The search engines want to provide good quality information to their searchers, so why don't you give it to them?

You want to make sure that your page title includes the keywords for that page, not much else, just your keywords and variations of them.

Repeat these within the metatags, as well as alt tags for images too. You will also want to include your keywords within your <h> </h> tags as these are important to Google.

Once you have done all of these steps you pages will stand a much better chance of ranking well as Google will know what you want it to do with them.

Now you have completed the "On-page" optimization, next post will deal with "Off-page" optimization and how you can get those all important high quality links pointing to your website.

Learn how to SEO your own site like a professional...... More

Effective Keyword Selection.

Before you begin to optimize your site, you need to do some research. There is absolutely no point in you doing lots of hard work only to find out that you have been wasting your time.

It is far better, to find out in advance precisely how many hits your site will receive when you rank for a specific keyword. This is easily done using Google Keyword Tool . This tool will tell you how many people searched in the last month giving you a good idea of potential traffic volumes.

Once you have a list of potential keywords, you will need to choose a few to focus your attention on. If you spread your net too wide you will fail to achieve any of your targets, so concentrate your home page and all your efforts on three or four keywords maximum.

If you carry out a search for the keywords that you have chosen, you will see who is ranking well. We need to analyse these sites in order to beat them. What have they done to their sites? How many backlinks have they got? What is the quality of their backlinks like? Are they one way, reciprocal, high PR, all from different IP addresses etc

You will need to pick fights that you can win. If you think you are going to outrank "Rightmove" any time soon with your brand new site then think again. Having said that, many "Big" brand sites are very beatable in the rankings, so do your research before you decide.

 To compare site links I use SEO Elite which will give you a breakdown of all the key indicators of site strength.

Many SEO Companies favour long string search terms due to the lack of competition. What they do is to create hundreds of different pages for you built around 4 - 6 word search terms. Each of these pages might very well rank well due to a lack of competition and the traffic from all of these pages adds up to a reasonable monthly volume.

In reality you will mostly end up with lots of pages that never receive any traffic and a few that receive a trickle of hits.

If you bite the bullet and accept that traffic lives in quite small enclaves online, it becomes a more focused process. If you target high traffic keywords that have significant footfall then the return you are going to receive will outweigh  the time and effort you are going to dedicate to the process.

Most people are too general with their webpages. They want their home page to rank for everything and so try to cram in all their keywords. They end up with a page that is far to general in structure to ever rank well for anything.

The whole point of SEO is to think like a search engine. Ask yourself; what is the search engine trying to provide for its searchers? What does it want to show them?

Once you have the answer to that question, all you have to do is to provide it, and then make it seem popular via copious quantities of high quality backlinks.

Learn how to SEO your own site like a professional...... More

 

Start getting Sales Leads....... TODAY!!

It is worth pointing out here at the beginning that I do not sell SEO (Search Engine Optimization), what I sell is website traffic, high quality website traffic that works for my clients. How that traffic is actually achieved is in reality of little importance to my clients.

Too many people are hung up selling their service when they would be far more successful selling the results of that service. People don't want to diet plan, they want to look and feel good. People don't want 18 inch thich roof insulation, they want small heating bills etc

As "Walls" once advertised, sell the sizzle not the sausage.

If you want to create more sales leads, then solve more problems for your customers. We are all in the problem solving business, the key to success is to sell the solution, not the product.

Once you have defined your solution and the target demographic likely to suffer from the problem that you can fix, you will need to get in front of them. Preferably masses of them, preferably when they are ready to buy, with their cash in their hand.....

So where do these prospects live? Where do they hide? Where do they go when they are looking to buy your problem solving solution? More and more the answer is online....

Google dominates the search market which is where over 80% of people online find the things that they are going to buy. Yes, there are a large number of "windowshoppers" as well, but if you set yourself up properly then you will capture all of the window shoppers email addresses so that you can sell to them at a later date. After all, they are at the very least a "Warm" lead if they are looking for your solution in the first place.

Google operates by ranking websites in order of perceived importance, based upon two things, "on-page" information and "off-page" information. The "on-page" information includes all of the written content on your pages as well as page title, alt text, meta data, page headings, image names, etc

The "off-page" information is a measure of your sites popularity, in simple terms Google looks around at how many other websites link to yours...... the site with the most links is the winner.

To get to the top of the rankings you will need to conduct "Due Diligance" with regard to the keywords that you want to rank for. It is a time consuming process getting to the top so you want to make sure that when you do achieve top rankings that you will be rewarded with lots of high quality traffic.

Next post will cover "Keyword Choice"

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How to get new leads in a recession

Ok, so there is a recession happening at the moment. Times are tough for many people without doubt, but not for everyone. Some people are thriving despite the recession.

To find out why, we need to ask ourselves a few important questions?

- Where do our customers come from?

- Do we look for them in the same place that we always have or have we evolved with changing times?

- Are we proactive about finding clients?

Many businesses have almost no marketing structure at all, but instead rely upon old fashioned, outdated marketing methods that have "always" worded in the past. Often the drop off in new client acquisition has occurred so slowly that nobody noticed the business contracting until a recession arrives and you get knocked for six.

Once upon a time you could place an advert in Yellow Pages and customers would ring you up. This worked well, because Yellow Pages had a monopoly on services advertising. "Everyone" used them if they wanted to find a tradesman, service, product etc. Over the last ten years or so, that has changed. All of those hot leads that used to find you in Yellow Pages no longer look there. Instead they look ....... on-line.

In particular, over 80% of your potential customers look on Google........  these are people that are actively looking for the product or service that you sell. A percentage will only be "Window Shopping" but they will be considering a purchase none the less. If your website is positioned to appear in front of these active prospects then you will have a constant stream of highly qualified leads beating a path to your door.

Creating good quality sales leads should be looked at as a multi layered process. Search engine optimization will give you a prominent position in front of high targeted prospects. A "list" building system will allow you to build a relationship with these prospects and to convert them into customers. A PPC campaign will allow you "Instant" access to prospects while your SEO campaign is gathering pace. The use of "Social Media" such as Twitter, Facebook and Myspace will also let you drive traffic to your website.   

Your website will need to convert traffic from prospects into paying customers, otherwise, what is the point? Using the correct systems your site should act as an effective sales funnel, driving your prospects to take the action that you desire.

Seen as a combined whole, your internet marketing should perform two functions, firstly it should drive traffic to your site, and then it should allow you to either make a sale or to capture the prospects email address so that you can make a sale to them at a later date.

Learn more Here